Gross Margin Calculator – Profit Margin %

Calculate gross margin, gross profit, and markup percentage for any product or service.

About This Calculator

Calculate gross margin, gross profit, and markup percentage for any product or service. Use the calculator above for instant results.

Worked Examples

Example 1: $100 revenue, $60 COGS

  • Gross profit: $40 | Margin: 40% | Markup: 66.7%

Answer: 40% margin

Example 2: $50 product, $30 cost

  • Gross profit: $20 | Margin: 40%

Answer: 40% margin

Example 3: SaaS: $99 plan, $20 hosting

  • Gross profit: $79 | Margin: 79.8%

Answer: 79.8% margin

Who Uses This Calculator?

💼
Business Owners

Track product profitability.

📊
CFOs

Monitor gross margin trends.

🛍️
Retailers

Price products for target margin.

💰
Investors

Assess business financial health.

Common Mistakes to Avoid

❌ Margin vs markup confusion

Margin = profit/revenue. Markup = profit/cost. A 40% margin is NOT a 40% markup — markup would be 66.7%.

❌ Ignoring all costs

Gross margin only covers COGS. Operating expenses, overhead, and taxes are not included.

Frequently Asked Questions

Good gross margin?

SaaS: 70-80%+. Retail: 30-50%. Manufacturing: 25-40%. Restaurants: 65-70%. Varies heavily by industry.

Gross vs net margin?

Gross margin: revenue minus COGS only. Net margin: revenue minus ALL expenses including overhead, taxes, interest.

Gross margin vs markup?

Margin: profit as % of revenue. Markup: profit as % of cost. Use margin for financial reporting; markup for pricing decisions.